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Seasoned marketing & technology professional and integrated strategist. I co-create…
Articles by Cara
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Mission Critical Skills for Creating the Next Generation of Internet Experiences
Mission Critical Skills for Creating the Next Generation of Internet Experiences
By Cara Peckens
Activity
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Last week, Meta made a pretty significant announcement. It made huge waves among a certain pocket of AI experts and watchers, but doesn't seem to…
Last week, Meta made a pretty significant announcement. It made huge waves among a certain pocket of AI experts and watchers, but doesn't seem to…
Liked by Cara Peckens
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Are you worried about AI taking your job? I have 2 opinions👇 1) It's not AI that will replace us; it's the individuals who understand how to…
Are you worried about AI taking your job? I have 2 opinions👇 1) It's not AI that will replace us; it's the individuals who understand how to…
Liked by Cara Peckens
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My friends and I started a business over 15 years ago. We split the ownership equally, and guess what? We're still in business and still…
My friends and I started a business over 15 years ago. We split the ownership equally, and guess what? We're still in business and still…
Liked by Cara Peckens
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Education
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Exited after my first year to accept position as co-founder and project manager for LiveMusicMachine.com
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Publications
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Website Renovation vs. Website Redesign
PM360
See publicationThe website is one of the most valuable tools in a brand’s arsenal, but it so often receives the least amount of investment both in initial imagination and in continual investment and improvement. You’ll hear a lot of brand marketers ask for a web -refresh, -redesign, -reskin, but what they actually need is a website renovation.
The last website cycle was all about responsive design. Making your website mobile friendly. This cycle is about getting back to basics and (re)defining what the…The website is one of the most valuable tools in a brand’s arsenal, but it so often receives the least amount of investment both in initial imagination and in continual investment and improvement. You’ll hear a lot of brand marketers ask for a web -refresh, -redesign, -reskin, but what they actually need is a website renovation.
The last website cycle was all about responsive design. Making your website mobile friendly. This cycle is about getting back to basics and (re)defining what the role of the website actually is.
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